We asked between 5 and 10 people to fill in a questionnaire so we have a better idea of who our target audience is.
We found that:
Q1: Male or Female?
Answer: Majority were female.
Q2: What genre of music do you like?
Answer: All into rock music.
Q3: Where do you like to go shopping?
Answer: The highstreet.
Q4: When you go shopping is there always a certain brand you buy?
Answer: They all buy from different brands.
Q5: Are you a leader or a follower?
Answer: All say they are leaders.
Q6: Do you plan to go to university?
Answer: All plan to go to university.
Q7: If you could be any celebrity who would it be and why?
Answer: They all look up to music artists.
Q8: Are you environmentally friendly?
Answer: Most are environmentally friendly.
Q9: Do you have a job?
Answer: Most have jobs.
Q10: What do your parents/gaurdians do for a living?
Answer: Most are working class.
Q11: What courses are you taking in college?
Answer: They all take a wide variety of subjects.
Q12: Are you participating in any enrichment activites?
Answer: Majority take enrichment activities.
Q13: What type of social group do you think other people would associate you with?
Answer: Either none or emo.
Q14: Where do you think you will be in 10 years time?
Answer: They all hope to have their dream jobs.
Q15: What do you mainly use the internet for?
Answer: Social Networking.
Conclusion: I think that when we handed out our questionnaires we were biased towards picking females and the more of an emo stereotype. Most people say they buy their clothes from the highstreet but they also have jobs so they do have some form of income.
Did you find out what social grade they were and whether they met a particular psychographic profile?
ReplyDeleteIt's interesting that they all see themselves as leaders...but are they really? It might be worthwhile thinking about how you can use some of those interests such as 'social networking'.